Affordable Swiss Made Automatic Watches

Hach automatic is our second collection of Swiss timepieces. The watches are customisable and are powered by an ETA 2824 movement. The timepieces are inspired by structure, patterns and simple silhouettes. The design draws inspiration from the tech-fashion of Issey Miyake and bold architectural statements of Toyo Ito and John Pawson.


The timepiece features a numberless dial and a hatched pattern that breaks up the dial into the twelve points of a traditional watch face. The new collection also features a dot dial dial design.

What we did

  • Product design
  • CMF development
  • Brand development
  • Prototype sourcing
  • Production sourcing