Swiss automatic watch

We designed the new Objest, Swiss made, automatic watch packaging. The premium feel of the watch had to be carried through into the packaging, without out-shining the product itself. Simple visual elements, including the signature ‘hatch’ lines have been foiled. The premium box has a foam insert to capture the watch and protect it during transit. The unboxing experience also reveals a silky soft cleaning cloth and watch documentation.


Progress packaging produced these stunning rigid boxes for their new collection. Covered and lined in Arjowiggins Pop’Set paper, the lid was elegantly branded using black gloss foil for both the identity and the adjacent graphic pattern.

What we did

  • Packaging design
  • Brand development