MSL Group

Turning wine to water

MSL is a global leader in creating compelling brand engagement through digital mediums, PR and physical brand assets. Their connections and conversations inform a huge number of brands globally and their footprint covers 26 countries worldwide.


The Miracle Machine was a concept initiated as a pro-bono campaign to support not-for-profit ‘Wine to Water’ – an organisation that provides people around the world with access to clean water.


In just under two weeks, the Miracle Machine went viral as more than 200,000 people watched the Miracle Machine video, nearly 600 media outlets around the world covered the story and 6,000 people tweeted about it.

What we did

  • Product design
  • CMF development
  • Prototype sourcing