Adding value to an entry level product

Telecoms giant SGW is a market leader in the development of mobile and smartphone devices for homes and businesses, including cordless and corded phones.


Although a declining market, the home phone is still seen as an object that connects families. An ATA (Analogue, Telephone, Adapter) utilises the unused ports in the router and converts them into analogue ports for a home phone.

What we did

  • Product design
  • CMF development
  • Prototype sourcing
  • Production data