Entry level mobile phones

Telecoms giant SGW is a market leader in the development of mobile and smartphone devices for homes and businesses, including cordless and corded phones.


SGW came to us with a typical problem involving OEM/ODM manufactures, asking: “How do we make these products feel special without adding cost?”


Drawing on inspiration from a number of sources, we helped to define the product language with the creation of two distinctly tailored designs – Scoop and Mix.

What we did

  • Product design
  • CMF development
  • Prototype sourcing
  • Production data