Camira Fabrics

Technical knitting design strategy

Camira Fabrics make a range of premium, high quality fabrics for spaces, places, offices and transportation. Their products bring colour, design and personality to interiors globally. In addition to their commercial range they also offer bespoke, technical knitting.


Technical knitting is revolutionary capability, making it possible to create ground-breaking textile structures and textures as complete textile components which can’t be achieved in flat-weaving.


Objest was approach to help define a strategy for bringing a range of commercial design proposals to market. This involved researching and defining links with potential business partners, along with identifying design sectors that would benefit from their technical knitting capability.

What we did

  • Design research
  • Design strategy
  • Presentation documentation