BBC camera

BBC camera brief

This concept for a digital camera would let users look through a hole right in the middle of the ring of sensors, rather than framing their shot on a screen or through a viewfinder (+ movie).


The ultimate goal is to take a photo of what you see. What we’ve done is punch a big aperture through the camera’s centre to connect the photographer with what’s in front of them.


The design was a response to a challenge set by technology and science website BBC. Inspired by an old SLR camera, we decided to do without a digital screen and instead control the device manually with buttons and tactile wheels. A ring flash around the apperture would also make it suitable for close-up photography.

What we did

  • Product design
  • CMF development
  • Prototype sourcing