Adding value to an entry level product

Telecoms giant SGW is a market leader in the development of mobile and smartphone devices for homes and businesses, including cordless and corded phones.


SGW approach Objest to design a new, entry level, corded phone. The brief was to create a number of simple, carefully designed proposals for a telephone answer machine (TAM), charger and base units. The commercial viability of the designs hinged off adding value by design and reducing the total number of plastic parts to manufacture the phone.


The soft, slightly cambered surfaces create a playful, yet familiar design language. The natural, flowing form is reflected in the product name – Melo. Beautifully simple, subtly refined.

What we did

  • Product design
  • CMF development
  • Prototype sourcing
  • Production data